young bloods a direct chance to earn a winning

Asia Pacific Advertising Festival wishes to recognize and encourage the rising stars in the region and offer creative young bloods a direct chance to earn a winning place on AdFest stage. The Young Creative Workshop will create an environment that allows them to develop skills and learn from award-winning creative directors/gurus and sharpen their talents so they can compete amongst themselves in the lively atmosphere of AdFest.

The Workshop will be facilitated by a select group of “trainers”, collectively called the Young Lotus Workshop Committee. It will take place over the course of 2 or 2 and a half days prior to AdFest itself. The format will consist of speaking slots from “trainers” and a workshop element. Attendees will be coached, briefed and given a work assignment to be completed within 24 hours, which will be judged and a winner selected. A major benefit is that the work will be judged by the Young Lotus Workshop Committee. Winners will be announced at some point during AdFest and presented with an award on stage. The winning works will also be exhibited during the event. All participants will be invited to be delegates for the AdFest event.

In this coming AdFest 2007, Suthisak Sucharittanonta, Chief Creative Officer, BBDO Bangkok will be the sole project manager. After Craig Davis, Regional Executive Creative Director, Saatchi & Saatchi Asia/Africa had offered to chair the first Young Lotus Workshop Committee in 2004. The Committee would be selected by the AdFest Organizing Committee and agreed with the Chairman, prior to invititation. The second year was chaired by Linda Locke from Leo Burnett Singapore, and the third Young Lotus Workshop in 2006 was chaired by Tay Guan Hin, Regional Executive Creative Director, JWT Singapore.