Thursday 7 June 2007

Taipei TVC Commercial Young Lotus

Taipei TVC Commercial Young Lotus

Taipei Shooting Day

Taipei Shooting Day

Taipei Present Story Board

Taipei Present Story Board

YOUNG LOTUS WORKSHOP


YOUNG LOTUS WORKSHOP
What is the AdFest Young Lotus Workshop?
Asia Pacific Advertising Festival wishes to recognize and encourage the rising stars in the region and offer creative young bloods a direct chance to earn a winning place on the AdFest stage. The Young Creative Workshop will create an environment that allows them to develop skills and learn from award-winning creative directors/gurus and sharpen their talents so they can compete amongst themselves in the lively atmosphere of AdFest.
The Workshop will be facilitated by a select group of “trainers”, collectively called the Young Lotus Workshop Committee. It will take place over the course of 2 or 2 and a half days prior to AdFest itself. The format will consist of speaking slots from “trainers” and a workshop element. Attendees will be coached, briefed and given a work assignment to be completed within 24 hours, which will be judged and a winner selected. A major benefit is that the work will be judged by the Young Lotus Workshop Committee. Winners will be announced at some point during AdFest and presented with an award on stage. The winning works will also be exhibited during the event.
All participants will be invited to be delegates for the AdFest event.
Craig Davis, Regional Executive Creative Director, Saatchi & Saatchi Asia/Africa has offered to chair the first Young Lotus Workshop Committee in 2004. The Committee would be selected by the AdFest Organizing Committee and agreed with the Chairman, prior to invititation. The second year was chaired by Linda Locke from Leo Burnett Singapore, and this third Young Lotus Workshop in 2006 is chaired by Tay Guan Hin, Regional Executive Creative Director, JWT Singapore.

Young Lotus Award after workshop moderated by BBDO Asia Pacific



Runner-up spot goes to Beijing, a close second.

The 4th Young Lotus Workshop at AdFest 2007 was moderated by BBDO Asia Pacific and attended by twenty-eight young creatives from fourteen countries, including Bangkok, Beijing, Colombo, Dhaka, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Seoul, Singapore, Taipei and Tokyo.

The fourteen national teams presented their creative ideas to the BBDO team, which then voted in a secret ballot to short-list seven Young Lotus entries. The winning commercial was from Team Tokyo, with Beijing a close runner-up and Manila also a finalist.

Suthisak Sucharittanonta, chairman & CCO, BBDO Bangkok and David Guerrero, chairman & CCO, BBDO Guerrero/Ortega Manila said, “We were looking for a fresh idea and great crafting skills were an added bonus. The winning entry showed an astonishing level of craft and had a clear, single-minded idea with a surprising twist at the end.”

The judging panel and workshop moderating team included Chris Thomas - Chairman & CEO BBDO Asia Pacific, Suthisak Sucharittanonta - Chairman & CCO, BBDO Bangkok, David Guerrero - Chairman & CCO, BBDO Guerrero/Ortega and Simon Bond - Regional Director, Proximity Asia, Andy Wilson – Regional Planning Director. BBDO Asia Pacific and Farouk Madden – Executive Creative Director, BBDO Singapore.

The participants were assigned a real brief, “You can do good things in Pattaya”. They were introduced to the Office of the Mayor of Pattaya City, who provided background to the brief. The teams were then asked to produce a TV commercial using the latest Nokia N931 mobile phone and video camera, which answered the brief.

David Guerrero explained the concept. “The Nokia N93i is at the cutting edge of today’s digital age. We wanted to give Young Lotus the chance to make consumer-generated content and at the same time, make a real-time film of how they achieved it.” As part of the exercise, each national creative team was given a N93i phone and told to go out and get footage in Pattaya City to edit into their commercial.

Fourteen independent cameramen were used - one for each team – to video the entire creative process. Delegates at AdFest could watch the story unfold as the edited highlights were revealed each day. This is the first time this has been attempted at AdFest.

Chris Thomas, chairman and CEO of BBDO Asia Pacific said, “The real task for each team was to recognize ‘Brand Pattaya’, identify the positives for the resort and build a compelling argument to convince tourists to come”.

Suthisak Sucharittanonta was impressed with the level of technical skill shown by the Young Lotus contenders. “The teams filmed their own footage and then edited and crafted a commercial from the results, without any help from professionals. The exercise shows how fast digital media is advancing and advertising skills are changing.”

The exercise has proved to be a great training tool. The edited film will be given to the participants as a memento and used to promote Young Lotus at AdFest in the future.

Young Lotus Workshop is part of AdFest’s long-term commitment to provide a learning forum for the creative industries of Asia Pacific and is conducted every year. Participants are selected by national advertising associations. The workshop and attendance of participants is funded by AdFest.

How did you get into the industry?

為什麼天空退出影片
Why Sky Exits Films ?????
The Most Awarded Production Companies in the world



Sky Exits Films Production House in Bangkok Thailand. We were no. 5 The Most Director Awarded in the world and no. 9 The Most Awarded Production Companies in the world in 1999 from Gunn Report from Shots. We are one of a leader production house for TV Commercial to support most of large and well-established advertising agencies both local and worldwide.

We are located at 2136/5-6 Ladprao Rd, Wangthonglang, Bangkok 10310 THAILAND.

Contact us: Tel no. + 66 2933 6470 / Fax no. + 66 2530 3666

E-mails us: aum@skyexits.com , krom@skyexits.com , juh@skyexits.com
(Juh Mobile Phone no. + 66 8 5070 1205)

Home Page http://www.skyexits.com/
Blog : http://skyexits-showreel.blogspot.com/
Blog : http://skyexits.blogspot.com/

Cantonese:
為什麼天空退出影片


Sky Exits Films Production House in Bangkok Thailand. 1999 年我們是第5 多數主任 Awarded 的在世界和第9 被授予的生產公司在世界從 Gunn 報告從射擊
我們是一個一個領導生產房子使電視商務支持大多大和源遠流長的廣告商地方和全世界

我們被找出在
2136/5-6 Ladprao Rd, Wangthonglang, 曼谷10310 泰國


與我們聯繫 : Tel no. + 66 2933 6470 / Fax no. + 66 2530 3666

E-mails us: aum@skyexits.com , krom@skyexits.com , juh@skyexits.com
(Juh Mobile Phone no. + 66 8 5070 1205)

Home Page http://www.skyexits.com/
Blog: http://skyexits-showreel.blogspot.com/
Blog: http://skyexits.blogspot.com/

Japanese:

Sky Exits Films Production House in Bangkok Thailand.
私達はほとんどのディレクター第5 Awarded 世界のおよび第9 打撃からのGunn のレポートからの1999 年に世界の最も与えられた生産の会社だった。私達はローカル大きく、確立した広告代理店のほとんどを支えるTV のコマーシャルのためのリーダーの生産の家の1 才及び世界的にである。私達は2136/5-6 Ladprao Rd 、Wangthonglang 、バンコク10310 タイにいる。


私達に連絡しなさい
: Tel no. + 66 2933 6470 / Fax no. + 66 2530 3666
E-mails us: aum@skyexits.com , krom@skyexits.com , juh@skyexits.com
(Juh Mobile Phone no. + 66 8 5070 1205)

Home Page http://www.skyexits.com/
Blog: http://skyexits-showreel.blogspot.com/
Blog: http://skyexits.blogspot.com/





Sky Exits Films
Production in Bangkok Thailand Welcomes you.

We are one of the leading teams of professionals excelling in executing and handling Film Shooting and Film Crews, for over Twenty Years, in Thailand & South Asia. We are handling the shoot of Features Films/ Commercials/ Documentaries Films/ Still Shoots / Promos/ Serials / Music VDO / Events Management in Thailand.

Complete film shooting solutions, that's we offer. Sky Exits Films have complete infrastructure for smooth production. Sky Exits Films is a production service company having team of professionals, which organize everything from selecting of the best locations including completion of all kind of formalities like taking necessary permission from Government bodies so as to complete the task smoothly.Sky Exits Films is well known name in Film and Advertising world. We have built our reputation for reliability, quality services and the fact that we have never gone over budget and time limit in the projects we have completed.


Company Profile:
We have been associated with various prestigious International and Thailand organizations. We have been facilitating them in the entire shooting process.
The location scouting, location permissions and fixing, Logistics, Assigning crew, Coordination on shoot and other logistic activities are our forte. We can handle Features Films/ Commercials/ Documentaries Films/ Still Shoots / Promos/ Serials / Music VDO / Events Management in Thailand.
We could look for a location depending on your script and story board. We can e-mail you some of the photographs to give you a right idea of the location.
As per ones requirement we can arrange permissions from the Ministry of Information and Broadcasting, Ministry of External Affairs, Ministry of Home and any other government authority wherever required for shooting (Railways, Civil Aviation, and Archeological Survey of Thailand etc.).

All private permission could also be obtained.We can negotiate with hotels, transporters, arrange for custom clearance for equipments to get the shoot planed and arrange on a daily basis. And thereafter do the post production as per your requirement


Work Profile :-

• Location scouting and location racy.
• Heading the Production & Technical Department.
• Preparing of Budget for the all In-House Programmed.
• Planning of the Technical configuration of the Broadcast Equipment for the Studio Set-up
• Roistering of the Technical Crew and assigning there duties.
• Managing the logistic of the shooting equipment.
• Preparing MIS for the utilization of the Equipment & Technical Manpower.
• Co-ordination of the vehicles
• Facilitating the shooting crew.
• Arranging for the freelancer technical Crew if required.
• Finalization of the rate and the payment terms.
• Arranging for the technical Crew and equipment.
• Controlling of Production during the shoot.
• Arranging for the Broadcast Equipment.
• Arranging for the Technical Crew and assigning there duties.


Our Services:

We provide complete infrastructural support for foreign and Thailand film producers along with the following services:LOCATION SCOUTING:

• Location best suited to your script and storyboard.
• E-mail you the photographs of the location that give you a right idea


PERMISSION / VISA:

• From the ministry of information and broadcasting
• From the ministry of external affairs, ministry of home and other local government authority
• All private permission is also arranged.
• And also visa clearance
• Customs clearance of equipment (import and re-export)
• Work visas clearance for the entire crew



BUDGET:

• The costing of total project professional.
• We are proud of our reliability and the fact that we have never gone over budget in the past.

HIRING OF CREW AND TECHNICAL PEOPLE:

• We can provide Experienced Crew
• Technical people who have been worked with foreign crew earlier.

CASTING:
• Proper casting for your project
• Only experienced casing Directors.

Remark :
CASTING AND TALENT BUYOUTS

The long history of Thailand and its people have endowed the country with a wealth of different ethnicities offering a vast choice of physical characteristics for every type of casting.

Its long relationship with Foreign casting agents and its regular production levels mean that Sky Exits Films has been able to successfully fully cast films and mini-series in several languages, in many countries. Keeping costs in mind, Sky Exits Films can negotiate full talent buyouts for all types of projects.

Sky Exits Films is a full service casting and coordinating company. Our staff consists of 3 casting directors and several talent coordinators / assistants. Our Online Video Castings allows us to cast several projects at one time also providing our clients with an easy to use casting tool available to them. Saving everyone time and money! Our website provides our clients with 2 to 4 videos on each talent as well as several headshots and resumes. Casting all ages for Commercials , Industrials, Infomercials, TV, Film, Print, Voice Over and Conventions. We provide superior service by giving fast response time and on-site coordination. Traditional and real people casting is also available.


MAKE UP & HAIR :

When it comes to a professional appearance, whether for commercial production, movies, television, stage or private functions, Sky Exits Hair and Makeup is the industry's finest. Offering an experienced and accomplished staff of specialists that will meet all of your production needs. We provide every professional of make-up and hair design artistry, as well as special effects for character portrayals, including bald caps, old aging and injury simulation. Known for dependability and detail, Sky Exits Hair and Makeup offers competitive rates to ensure a profit for your production.

HOTEL AND TRANSPORTATION:

• Air ticketing domestic and international
• Negotiate with hotels
• Transporter


CATERING:

• All Kind Of Multi-cuisine A, B, C Catering In Budget


SECURITY/POLICE PROTECTION/ INSURANCE:

• We mainly concern about crew safety
• We can provide security and insurance for equipments, main talent-cast, crew set.
• Insurance of cast and crew and set

SETTING UP PRODUCTION OFFICE:

• Stock • Art, Property (Prop) And Set
• Legal Assistance
• Information about weather dept.
• Processing and editing facilities
• Translators
• POST PRODUCTION SERVICE
• ANY THING, WHICH MEET YOUR PROJECT'S REQUIREMENT.

Advertising films :

We have successfully completed many ad films and promos with very well known names in the world of Advertisin Film Shooting.

We provide complete services required for Adverting Film Shooting and Promos at very reasonable charges. You can search the locations in seconds to identify a shortlist of places that meet your Advertising film requirements. Our detailed information about Thailand climate and geography enables you to quickly compare possibilities.

We have experienced team of Advertising film Shooting professionals who have worked earlier with international projects and who understand better needs of international crew.


LOCATIONS AND LOCATION PERMITS :

Sky Exits Films can scout, plan for and do pre-production research for any type of production. It has an extensive digital location archive as well as a large print library. Location research and scouting is done by a number of bilingual Thailand location managers.

Sky Exits Films maintains good, on-going relationships with the various governments and police departments which issue shooting permits, including those for all historical sites and government buildings.
Any and all government benefits are passed on directly to our clients; Sky Exits can advise on areas offering tax based incentives and other local reward programs.


Film Crew :

We have done the time-consuming work for you to create Thailand resource focused on pre-production. Now you can find what you’re looking for quickly and easily from just one source. We have library of various locations and people if you require we can mail you to select the best match to you storyboard / script.

We are providing both Thai and foreign crews according to the requirement of your script.

Sky Exits Films offers the entire range of multilingual and highly specialized filmmaking professionals. From heads of departments through to legions of extras, Sky Exits can organize top quality support for producers shooting in Thailand or around Asia.

Sky Exits's crews are accustomed to working with foreigners, in the 'international' way, and are known for being adaptable, hard working and accommodating.



Producers Line Producers:
Direction Chief
Assistant Directors
Associate Directors
First Assistants / 1st AD Directors
Second Assistants / 2nd AD
Directors of Photography HD / High Def / High Definition
Directors of Photography / DP / Cinematographers
Script continuity
Floor Manager

Script:
Script
Screenplay
Dialogue writers

Production dept.:

Production coordinator
Production Manager
Production Secretaries
Production Supervisors
Production Assistant
Book keeper
Location scouts
Location Manager
Transport coordinator
Runner/Driver
Financial Controller


Equipment:
Technicians Director of Photography
Camera Crew Clapper / Loader
Camera Crew First Assistants / 1st AC
Camera Crew Second Assistants / 2nd AC
Camera Crew Video Assistants / Cable / Utility
Camera Operators / Cameraman Cranes / Jibs
Camera Operators / Cameraman Film [400]
Camera Operators / Cameraman HD / High Def / High Definition
Camera Operators / Cameraman Steadicam
Camera Operators / Cameraman Underwater
Camera Operators / Cameraman Video

Gaffers
Gaffers Rigging
Generator Operators
Grips Grips Dolly
Grips KeyGrips Rigging

Focus puller/camera assistant:
Video assistant operator
Electrician/light assistant
Still photographer


Art Department :
Art Director
Set Dresser
Stage Managers
Prop Department
Graphic Designer
Construction Manager
Builder/contractor
Painter
Carpenters


Sound & SFX:
Special effects person
Stunt coordinator
Stunt man/woman
Sound Mixers / Recording
Special Effects Assistants
Boom operator
Audio Technicians
Composer background score


Wardrobe:
Costume designer,
Onset wardrobe,
Stylist… Make-Up
Hair Stylists
Make-Up Artists
Special makeup artist
Wigs

Other:
Assistants Secretary
Accountant
Catering
Animal handler
Office coordinator


Why Sky Exits Films :
The Most Awarded Production Companies in the world

Sky Exits Film Production House in Bangkok Thailand. We were no. 5 The Most Director Awarded in the world and no. 9 The Most Awarded Production Companies in the world in 1999 from Gunn Report from Shots. We are one of a leader production house for TV Commercial to support most of large and well-established advertising agencies both local and worldwide.

We are located at 2136/5-6 Ladprao Rd, Wangthonglang, Bangkok 10310 THAILAND.

Contact us: Tel no. + 66 2933 6470 / Fax no. + 66 2530 3666

E-mails us: aum@skyexits.com , krom@skyexits.com , juh@skyexits.com
(Juh Mobile Phone no. + 66 8 5070 1205)

Home Page http://www.skyexits.com/
Blog : http://skyexits-showreel.blogspot.com/
Blog : http://skyexits.blogspot.com/



Taipei
Jamie Lo
Art Director - Saatchi & Saatchi, Taiwan

Number of years in the industry?

- 2.5 years

How did you get into the industry?

- In university I studied Digital Media, so anything related to video, graphic, multimedia, and animation can count as my interest. I chose to work at Saatchi because I was attracted by the creative culture and company environment when I was interning there. After graduation, I showed my work to the ECD of Saatchi. Normally 4A would hire people who have worked for design field or something related, but not fresh graduates and people who havent served in the army. I matched neither. Firstly, I was a fresh graduate, and secondly, I lied to Household Registration Office and claimed that I had to graduate later and I needed to delay the military service. Saatchi hired me probably because of my passion and desire for creativity.
But the fact was that I could delay my military service, however when the time came, I should still start serving. Thats why after a year of work, I resigned from Saatchi and joined the army. While I was serving the duty, I still kept in contact with my Saatchi peers. And they asked me if I wanted to be back two months before finishing military duty, I certainly said yes and joined Saatchi for the second time.

What do you think about Young Lotus Workshop?

- This workshop is great! Besides the Young Lotus Workshop, I can hardly find a place where I can learn from such many internationally acclaimed advertising masters. No matter how long youve been in advertising, its still a great chance to open your eyes there. For juniors, my view towards creativity and even the world has been changed. For seniors, this workshop gives them a chance to share their own experiences with the new generation of creatives. They really have great contributions for the growth of young creatives.

What did you learn from the Workshop?

- To me, I have learned numerous things from Young Lotus Workshop. If you are interested in observing life and reading people, there are numerous chances to learn if you are curious. To me, the most important thing I learned there was the international view. There were so many people from different countries including 14 countries and 28 brains. Its so engaging. Besides the techniques, trends and the basic elements to an ad I learned in class. I was also greatly impressed by the dressing code and manner of other creatives. I couldnt find a place that could provide me such a learning opportunity.

What did you get after staying with Young Creatives from different Asian countries?

- When we read foreign books or watch foreign movies, well learn about their culture. But spending five full days with people from 14 countries was a true feat in placing myself in a foreign environment to absorb others culture. If youre a people-observer, there are many little things, which are engaging. For example, the passion of the Filipinos, the delicacy of the Japanese, the energy of Koreans and the diversity of Malaysians... there are so many touching things that cant be described in words.

Within 24 hours, a group of two people is required to finish a job. Whats the process? What did you feel?

- Its really not so different from my usual work. But this time, no one would help me. The whole process went smoothly, we talked about a lot of ideas, and these ideas evolved into a few other sets of concepts. Its not difficult for us to develop ideas. The most difficult part was to choose a single and final idea for our campaign. Its not easy. During the process we talked about how to present our idea and how to make our campaign memorable. Finally, we decided not to develop a TV commercial, print ad but we made the campaign as a full-year activity. Though it was the first time we worked together, it was a pleasant experience.

How does the AdFest trip affect your career?

- After seeing those great creative work and so many talented creatives at AdFest, I find myself humbled. When I went back to Taiwan, I gave my online gaming account to my friends, and have decided not to play online games anymore. But it is impossible to strengthen my creativity within a short period of time. Boosting my creativity is just like improving language abilities. This Thailand trip to the AdFest was truly an eye-opening experience for me, and I will work extra hard to produce good work. I hope when I attend the AdFest next time, I wont be a young creative anymore, but an award winner.

Overall, what did you feel?

- No matter what you are doing, you should always keep an open-minded. Being a creative, we normally dont have enough time for leisure time and we work to rule. Therefore its really a great trip as I could have chances to widen my own horizon.

The fourteen national teams presented


Tokyo team wins Young Lotus Award after workshop moderated by BBDO Asia Pacific

Runner-up spot goes to Beijing, a close second.

The 4 th Young Lotus Workshop at AdFest 2007 was moderated by BBDO Asia Pacific and attended by twenty-eight young creatives from fourteen countries, including Bangkok, Beijing, Colombo, Dhaka, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Seoul, Singapore, Taipei and Tokyo.


The fourteen national teams presented their creative ideas to the BBDO team, which then voted in a secret ballot to short-list seven Young Lotus entries. The winning commercial was from Team Tokyo, with Beijing a close runner-up and Manila also a finalist.

Suthisak Sucharittanonta , chairman & CCO, BBDO Bangkok and David Guerrero, chairman & CCO, BBDO Guerrero/Ortega Manila said, “We were looking for a fresh idea and great crafting skills were an added bonus. The winning entry showed an astonishing level of craft and had a clear, single-minded idea with a surprising twist at the end.”

The judging panel and workshop moderating team included Chris Thomas - Chairman & CEO BBDO Asia Pacific, Suthisak Sucharittanonta - Chairman & CCO, BBDO Bangkok, David Guerrero - Chairman & CCO, BBDO Guerrero/Ortega and Simon Bond - Regional Director, Proximity Asia, Andy Wilson – Regional Planning Director. BBDO Asia Pacific and Farouk Madden – Executive Creative Director, BBDO Singapore.

The participants were assigned a real brief, “You can do good things in Pattaya”. They were introduced to the Office of the Mayor of Pattaya City, who provided background to the brief. The teams were then asked to produce a TV commercial using the latest Nokia N931 mobile phone and video camera, which answered the brief.


David Guerrero explained the concept. “The Nokia N93i is at the cutting edge of today’s digital age. We wanted to give Young Lotus the chance to make consumer-generated content and at the same time, make a real-time film of how they achieved it.” As part of the exercise, each national creative team was given a N93i phone and told to go out and get footage in Pattaya City to edit into their commercial.

Fourteen independent cameramen were used - one for each team – to video the entire creative process. Delegates at AdFest could watch the story unfold as the edited highlights were revealed each day. This is the first time this has been attempted at AdFest.


Chris Thomas, chairman and CEO of BBDO Asia Pacific said, “The real task for each team was to recognize ‘Brand Pattaya’, identify the positives for the resort and build a compelling argument to convince tourists to come”.

Suthisak Sucharittanonta was impressed with the level of technical skill shown by the Young Lotus contenders. “The teams filmed their own footage and then edited and crafted a commercial from the results, without any help from professionals. The exercise shows how fast digital media is advancing and advertising skills are changing.”

The exercise has proved to be a great training tool. The edited film will be given to the participants as a memento and used to promote Young Lotus at AdFest in the future.

Young Lotus Workshop is part of AdFest’s long-term commitment to provide a learning forum for the creative industries of Asia Pacific and is conducted every year. Participants are selected by national advertising associations. The workshop and attendance of participants is funded by AdFest.

young bloods a direct chance to earn a winning


Asia Pacific Advertising Festival wishes to recognize and encourage the rising stars in the region and offer creative young bloods a direct chance to earn a winning place on AdFest stage. The Young Creative Workshop will create an environment that allows them to develop skills and learn from award-winning creative directors/gurus and sharpen their talents so they can compete amongst themselves in the lively atmosphere of AdFest.

The Workshop will be facilitated by a select group of “trainers”, collectively called the Young Lotus Workshop Committee. It will take place over the course of 2 or 2 and a half days prior to AdFest itself. The format will consist of speaking slots from “trainers” and a workshop element. Attendees will be coached, briefed and given a work assignment to be completed within 24 hours, which will be judged and a winner selected. A major benefit is that the work will be judged by the Young Lotus Workshop Committee. Winners will be announced at some point during AdFest and presented with an award on stage. The winning works will also be exhibited during the event. All participants will be invited to be delegates for the AdFest event.

In this coming AdFest 2007, Suthisak Sucharittanonta, Chief Creative Officer, BBDO Bangkok will be the sole project manager. After Craig Davis, Regional Executive Creative Director, Saatchi & Saatchi Asia/Africa had offered to chair the first Young Lotus Workshop Committee in 2004. The Committee would be selected by the AdFest Organizing Committee and agreed with the Chairman, prior to invititation. The second year was chaired by Linda Locke from Leo Burnett Singapore, and the third Young Lotus Workshop in 2006 was chaired by Tay Guan Hin, Regional Executive Creative Director, JWT Singapore.

1600 delegates for 10 th Asia Pacific Advertising Festival


1600 Delegates at AdFest 2007 Treated to a Party Atmosphere


1600 delegates for 10 th Asia Pacific Advertising Festival (AdFest), were welcomed by a live band at the entrance of the venue at PEACH, Royal Cliff Beach Resort in Pattaya Thailand. The carnival atmosphere broadcast that the celebrations were about to commence for the largest ever gathering of advertising and production professionals in Asia Pacific.

The event kicked off with concurrent screenings of 895 TV award entries and an exhibition of two-dimensional media works, spanning three floors of the convention hall. This included 1,453 press entries and 1,392 outdoor entries as well as entries for DM, Cyber, 360 and Contagious Lotus for Innovation awards.

AP AdFest 2006 is the largest yet. 5,012 creative works have been submitted from over five hundred agencies in forty-nine cities around the region - a six per cent increase on the number of entries entered in 2006.

The AdFest speaker sessions kicked off in the afternoon with the latest Gunn Report, the global ranking of creative success, presented by Donald Gunn.

In the Gunn Report, Thailand was ranked as the 5 th most awarded country worldwide in 2006 and first in Asia Pacific.

Four Asia Pacific agencies fared well in the Gunn Report’s worldwide rankings. Ogilvy & Mather Bangkok took 20 th position, JEH United Bangkok was placed 19 th equal, Creative Juice/G1 Bangkok was 9 th and Dentsu ( Tokyo & Osaka) was ranked 3 rd equal.

Thailand production company, Phenomena was also ranked the second most awarded production company in the world in 2006, against stiff competition from London production companies, which took first, third and fourth places. Thanonchai Sornsrivichai from Phenomena trounced all the competition to become the most awarded director in the world in 2006.

AdFest Lotus Awards play a contributing part towards worldwide rankings in the Gunn Report and this year’s results are eagerly anticipated.

Judging for the Lotus Awards started on Sunday, March 11 th and fifty-one judges have generously given their time to select the winners for ten award categories, including TV, Press, Outdoor, DM, Cyber, Radio, 360, Contagious Lotus for Innovation, Film Craft and Print Craft.

While the judges were hard at work selecting the Lotus Awards, another group of people were burning the midnight oil. While most delegates were preparing to travel to AdFest, twenty-eight young creatives from fourteen different countries were stretching their minds to complete the 60 second commercial brief given to them, entitled, ‘You can do good things in Pattaya’. The Young Lotus Workshop took place from 12 -14 th March and was moderated by BBDO Asia, who invited an international group of speakers from BBDO offices in Europe and Asia. The entire project has been filmed reality-style and the edited results will be presented to delegates at AdFest on Saturday, 17 th March.

Jimmy Lam, President of the AdFest Working Committee says, “The Young Lotus Workshop starts a fire in the belly of participants that keeps smouldering, until long after AdFest closes. Contestants are exposed to a wealth of experience and talent, learn the thrill of close competition and build relationships across the region that they will remember for the rest of their careers.”

Young Lotus participants were pre-selected by the local advertising association in each country and have already outshone their competitive compatriots. Winning Young Lotus will define their achievement on a regional level. Participants for this year’s workshop include teams from Bangkok, Beijing, Colombo, Dhaka, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Seoul, Singapore, Taipei and Tokyo.


The first day at AdFest 2007 concluded with two speaker sessions in the afternoon.


David McCaughan from McCann-Erickson Tokyo presented insights into what really motivates consumers from the McCann PULSE research study. His first insight was the title of his presentation, “Don’t Call Them Consumers”.

Japan Association of TV Commercial Production Companies (JAC) presented five short films produced by young directors from around Asia. The theme they worked on was “Turning Ten” and the showcase of creativity comprised of five very different views. Directors contributing to this annual project were Ms. Kyoko Funakoshi from AOI Adverting Promotion Inc ., Tokyo; Ms. Samantha Scott-Blackhall from Salt Films Pte Ltd in Singapore; Ms. Marian Basa from Industria Productions in Manila; Mr. Rezaur R Khan Piplu from Adcomm Limited/Screaming Girl Production in Bangladesh and Mr. Ben Fisher from Curious Film Ltd, Auckland.

To end the day, delegates were treated to an evening gathering around the Royal Cliff Beach Resort poolside for the official Welcoming Ceremony of the regional advertising festival.

AdFest has ten years of success to look back on but more importantly, the chance in the future to educate, encourage and influence the next generation of creative communicators in Asia Pacific.

Judging Process

JURIES

Judging Process

There will be two rounds of judging. The first round of judging will be held from Oct. 27 - Nov. 3 that the Awards Committee will provide each judge with a package of entrant materials for scoring at home. The six to eight highest-scoring entries will be selected into a shortlist of entering the second round of judging.

In the second round of judging, which is scheduled for Nov. 26-27, the members of the judge panel will gather together to determine the category winners -Gold, Silver, Bronze and Merit. However, Best of Show winner will be selected among the Gold Category winners.

The Judge panel will ensure each entry is evaluated on its own merit, concept and execution, regardless of culture or point of origin.

Judge will abstain from voting on works entered from their immediate agencies as well as works they do not understand because of cultural differences.
Judging Panel
2003 Jury Chairman
Jeremy Perrott Regional ECD, McCann-Erickson Asia-Pacific, (Japan)
Norman Tan Executive Creative Director Southeast Asia, JWT, (Singapore)
David Kung Director, David Kung Film (Taipei)
Masako Okamura Creative Director, Dentsu (Japan)
Sonal Dabral Managing Director & ECD, Ogilvy & Mather (Malaysia)
Lo Sheung Yan ECD North-East Asia, JWT -Bridge Advertising Co., Ltd (Shanghai)
Jureeporn Thaidumrong ECD, Saatchi & Saatchi (Bangkok)
Todd McCracken Creative Director, Grey Worldwide (New Zealand)
Curtis Wu Vice Managing Director, Zenith Optimedia Group (Guang Zhou)
Ellain Li ECD & Vice General Manager, Shanghai Advertising (Shanghai)
Sheena Jeng Managing Director (Taipei)

Moderator

Raymond So Chairman Asia-Pacific, BBDO(Taipei)

2003 Jury of Online Ad Awards:
Dirk Eschenbacher Creative Director, OgilvyInteractive (Beijing)
Yvonne Chang Sales Director, Yahoo (Taipei)


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Norman Tan
Executive Creative Director Southeast Asia
JWT
Singapore

Stepped into advertising industry since 1982, Norman used to work in Leo Burnett Singapore, Grey Singapore. From 1997 to 1999 as Executive Creative Director in JWT Taiwan, he led the agency to the best performance ever in 10 years’ establishment within the agency, and won the best agency in Asia among all the JWT branches. Of course, the artworks were also recognized by many international awards, outnumbered any agencies in Taiwan. As a result, “Norman phenomenon” was becoming well known. In 2001, he guided the creative department to gain the dealership for the worldwide Standard Chartered Bank.
Norman has won over 200 awards both nationally and internationally, including D&AD, Cannes, New York Festival, London International, Australian Awards, Adfest Asia Awards, Asia Pacific Advertising Festival, Asia Media Awards, Times Asia Pacific Awards, Times International Chinese Awards, Longxi Awards, Singapore & Taiwan’s 4A’s Awards.
Also, he is a member of High Potential Club in WPP group. Because of the abundant experience, Norman is often invited to be the jury of 4A HK, Media, Taiwan News and Longxi Awards. Besides, he is a columnist for Taiwan News, Advertising Magazine in Taiwan, and International Advertising in China.


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David Kung
Director
David Kung Films
Taipei, Taiwan
Born and grew up in Taiwan, David immigrated to the U.S. at the age of 14. After graduated with a degree in Advertising/Illustration, the prestigious Art Center in Pasadena discontinues his major. A year later, against all advice, he headed to London to look for a job as an agency art director, and somehow ended up with a small agency that turned out to be the Agency of The Year in 1993: Hedger Mitchell Stark. For the next seven years, he worked for agencies from London to New York to San Francisco. In 1990,he got a chance to direct three low budget commercials that ended up with a Gold and a Bronze Lion at Cannes, along with the Best International Campaign at the Clio Awards. In 2000, David Kung gave up directing to design and teach a course on Advertising&Creativity.


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2003 Jury Chairman
(see more)
Jeremy Perrott
ECD Japan and Asia Pacific Region
McCann-Erickson Inc.
Tokyo, Japan
Started at Saatchi Australia as an art director, then Jeremy Perrott left for London in 1984 Joined McCann London. After this, Perrott has experienced diverse cultures in New York, Korea, Sydney, and now recently relocated to Tokyo Japan as Executive Creative Director and Regional ECD. Because of the many countries and types of advertising, he has been able to see and work with different perspective.
He has won a number of awards over the years including runner up to the US`s Ad Age international agency of the year; a Gold Mobius for Nestle; two Crestas, Golden Eagle and Silver Lion at Cannes last year.
Jeremy Perrott believes the art of advertising and the passion to make great communication is universal. What means an excellent ad to him? The criteria for it is engaging and insight driven. Then it will relate a consumer with its simple message.


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Masako Okamura
Creative Director
Dentsu Inc.
Tokyo, Japan
"Advertising can do things that politics or other systems can't." Fifteen years ago, a reckless girl, Masako Okamura, believes so. Now, Masako Okamura is the Dentsu's youngest Creative Director and the only woman to hold such a position in Japan's largest advertising company.
Prior to working as a copywriter, Masako worked for five years in Dentsu's Public Relations division. The experience has helped her to create effective campaigns despite strict budgets.
Masako has won major international creative awards, including Clio, Cresta, Festival Mundial Publicidado Gramado, IBA, London International awards, NY Festival, The Eagle Awards, and the Taiwan Times Asia Pacific Awards. Particularly successful were her public service ads for the Ad Council (in Japan and the USA). Other works included campaigns for Toyota, Apple, Mitsubishi-Tokyo Financial Group, and Toshiba for the 2002 FIFA World Cup.
Recently, as a daring Creative Director, Masako has been crafting campaigns for Shiseido, Suntory, Casio, Liberal Democratic Party (Jiminto) and The Japan Newspaper Publishers & Editors Association.


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Sonal Dabral
Managing Director/Executive Creative Director
Ogilvy & Mather Malaysia
Malaysia
Originally from India, Sonal became CD of Ogilvy Bombay in 1995 and led the agency to its very first finalist at Cannes. Ogilvy soon became the no.1 creative agency in India and garnered major international and national awards.
In 1999, Sonal came to Malaysia as the ECD of Ogilvy & Mather. Since his arrival in Ogilvy Malaysia, the agency is consistently winning at national and international award shows like Adfest, Media, Cannes, The Clio and the D&AD. In the year 2000 a television spot that Sonal had written went on to win the Best of the Best at the Media awards. In 2001, Ogilvy won Malaysia's first ever One Show gold.
In December 2001 Sonal was asked to take over as the MD of Ogilvy & Mather Advertising.


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Lo Sheung Yan
ECD, North Asia
J. Walter Thompson-Bridge Advertising Co., Ltd
Shanghai, China
Started at Ogilvy HK, then became successful at JWT Shanghai after 1996. In addition to keep wining awards from Cannes, New York advertising, Clio, 4A, and Times AP Ad Awards, he is frequently enlisted in the judge panel for world-famous advertising awards.
At JWT Shanghai, Lo Sheung Yan has a list of well-known clients, including Nike, De Beers, Uniliver, Pepsi, Simens etc. In advance of entering JWT, he was an editor for "Longyin Review", which collects excellent Chinese advertising seasonally.
Lo Sheung Yan believes that the overwhelming joy and achievements come from boosting the clients by forming a permanent belief. "Whenever you sell your idea in the market and eventually the idea works out. The delight of the response you received is more than you got a 13 months salary."


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Jureeporn Thaidumrong
Executive Creative Director
Saatchi & Saatchi
Bangkok, Thailand
Thailand Jureeporn Thaidumrong has 15 years of extensive experience in advertising business. She is one of Thailand's leading creative youngbloods with an impressive track record at Leo Burnett, DY&R, and Results Advertising Bangkok. Moreover, she won awards at numerous international and regional shows, including TACT and BAD Awards (local awards). As a result, Jureeporn Thaidumrong had been invited as a judge in various advertising awards, including Clio, AdAsia, Cannes Lions and British Design & Art Direction.


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Todd McCracken
Creative Director
Grey Worldwide
Auckland, New Zealand
At the age of 34, Todd McCracken is one of the youngest and most highly awarded creative directors in New Zealand with over 170 national and international awards. His 10 years advertising experience have seen him work at a number of agencies including Bates, FCB/Mojo, TBWA, and The Campaign Palace in Australia.
Major clients Todd has worked with during his career include ASB bank, Sony Playstation, Apple, Nike, Heineken, Sony, Telstra, Nissan, Hyundai and BMW.
In 9 short months Todd McCracken has turned a previously dull agency into one of the top 2 creative shops in New Zealand. He has been successfully bringing his big agency experience to the 12 strong creative departments and embedding true creativity through all levels of synchronized marketing.


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Curtis Wu
Vice Managing Director
Zeich Optimedia Group
Beijing, China
Curtis Wu, experienced from being a senior Copywriter for United Advertising Agency and Ogilvy&Mather in Taiwan; Creative Director for Saatchi&Saatchi; General Manager for Hakuhodo Communication Group to now the vice managing director at Zeich Optimedia Group on January 2002. Furthermore, he was invited to be the judge for the 40th session of Lions International Advertising Award at Cannes France, Asia Pacific Advertising Award of Chinese Times, and Click Awards.


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Ellain Li
ECD & Vice General Manager
Shanghai Advertising
Shanghai, China
Started in Ogilvy & Mather in Shanghai, Ellain Li was the first Mainland China native to be the creative director in Ogilvy & Mather. Later, she joined Shanghai Advertising to be creative supervisor and became vice general manager this May.
Besides numerous clients she served, her artwork is highly recognized by Media Asia Advertising, Silver Times Awards etc. Ellain Li is a judge in the judge panel in China Advertising Festival, a columnist for "China Advertising", "International Advertising."


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Sheena Jeng
Managing Director
Taipei, Taiwan
“I do everything without determination except advertising.” Sheena described herself this way. Graduated from Department of Plant Pathology with a master degree, stepped into advertising industry because of a part-time job in an agency. After working years in creative department, she turned to be the manager. With numerous both national and international awards she received, Sheena is also often invited to be the judge panel for advertising awards such as 4A, Asia-Pacific Advertising Festival, Times Advertising Awards and so on. In 2001, she was the only speaker from Taipei to give speeches in AdAsia Taipei Festival. Sheena believes that the achievement of marketing is the most important thing in advertising. Therefore, the criterion for good advertisements is that they must be rooted in marketing strategy rather than the fancy execution of the ads.


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Dirk Eschenbacher
Creative Director
OgilvyInteractive
Beijing
Dirk is an old time Internet enthusiast. His first website project dates back to late 1994, the time Netscape Navigator 2 was the browser of choice. Ever since he gained experience with projects as diverse as corporate and branding websites, e-commerce portals, travel and sport websites, kiosk systems and CD ROM applications.
After his graduation he joined WOB AG, Germany's first advertising agency to go public. He helped build its interactive unit, which soon started to build brand experiences and customer relationship sites for the mobile and network industry and the insurance and retail sector.
Dirk left Germany in 1998 to pursue his own plans in Thailand. He successfully built and managed an online travel portal and continued to work closely on many other projects with agencies in Thailand, Germany and Taiwan.
In 2001 he joined OgilvyInteractive Beijing as creative director. In this role he develops award winning creative strategies, concepts and ideas for clients such as Motorola, Audi, IBM, Cisco and China Mobile.


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Yvonne Chang
Sales Director
Yahoo! Kimo
Taipei

Used to be the brand manager for L’Oreal and Swatch Group, thus she has massive experience of marketing and communicating. She believes that Internet is a “living medium”with unparalleled interactivity and immediacy, if marketers combine the attributes of the Internet with suitable marketing strategy, the synergy of communication would be unlimited.